E vocês, teriam levado esta cadeira?

20 December, 2009 by Carlos Moura-Carvalho

A Blu Dot espalhou uma dúzia das suas modernas cadeiras pelas ruas de Nova York. Escondeu um pequeno GPS nas cadeiras e uma equipa de filmagem monitorizou onde as cadeiras foram parar. Os resultados foram curiosos e ajudaram a empresa a avaliar o interesse e a curiosidade que as suas peças de design despertam no público.

Eis alguma informação sobre a Blu Dot:

“The three of us were college friends and shared a passion for art, architecture, and design. After we left college and began to furnish our first homes, we didn’t like the stuff we could afford and we couldn’t afford the stuff we liked. We figured we were not alone and we were naïve enough to try and do something about it. Blu Dot was born in 1997.”